Therapy24x7 · Strategy Brief & Estimate

01 The recommendation

The first move is not a rebuild. It is one page and one honest test.

A 97 or 117-page site is a real conversation, but it is the wrong place to start. A single page built around one audience and one offer lets us learn what message converts, at lower risk, before anyone commits to a large build or a custom CRM.

Build one focused landing page

A single campaign page built around a specific paid-media offer, not a sprawling site.

Launch Meta first, not Google

Prior Google campaigns burned trust and budget. We start on Meta and only revisit Google if you choose to.

Qualify Cigna and Aetna patients clearly

The page and the follow-up are built to attract adults seeking longer-term weekly individual therapy who fit your insurance.

Add a custom CRM only if it earns its place

A CRM buildout goes in only when the budget supports it and the HIPAA guardrails are clear. It is optional, not assumed.

Keep website and SEO moving in parallel

The larger site and content roadmap continue on their own track. Paid traffic does not wait on them.

02 The estimate

Four ways forward, one we recommend.

Figures are ranges, not invoices. The recommended path keeps your starting commitment small and the rest of the work optional until the numbers justify it.

Recommended

Option 01 · Lean launch

Landing page
+ Meta campaign

The fastest practical path to new leads while keeping the project small and the spend honest.

Avoids spending $15,000 upfront on a full website rebuild.
Gives the campaign a dedicated page built around one audience and one offer.
Tests the messaging before expanding into a larger site or CRM.

One-time setup

Landing page strategy, copy & build: Included
Meta campaign build-out: $1,000-$3,000
Optional AI UGC-style ad creative: $500-$1,000

Monthly

Agency management: $2,000
Recommended ad spend: $1,500-$2,000
Minimum workable ad spend: ~$1,000
Recommended all-in / mo: ~$4,000

Excludes one-time setup. Minimum workable is about $3,000/mo. Recommended term: 4-month minimum with a 30-day checkpoint and a clear KPI review.

Option 02 · Optional

Custom CRM buildout

Moves leads from capture to qualified opportunity without manual follow-up or spreadsheet tracking. Speed-to-lead and pipeline visibility, not another marketing platform.

One-time buildout: $1,000-$5,000
CRM fee & optimization: $400 / mo
Term: Month to month
Final scope: Set in discovery

Option 03 · Separate track

Website rebuild & SEO foundation

A larger foundation rebuild, treated as its own decision. The 117-page sitemap (44 existing pages preserved plus 73 new) is a content roadmap, not a prerequisite for the paid launch.

Build: $4,000-$15,000
Payment: 50% / 50%
Core build: 30-60 days
Full content expansion: ~5-8 months

Option 04 · Separate track

Local SEO & maps growth

Ranking the Google Maps local pack for one or more Therapy24x7 locations. Priced by pace and number of locations promoted, framed as a separate crawl / walk / run campaign.

Monthly range

$2,500-$10,000

Pacing

Crawl / Walk / Run

Crawl · one locationWalk · multi-targetRun · aggressive

03 Scope of work

A clear plan that protects your time.

Project goal

Create a focused paid-media foundation that generates and qualifies better-fit inquiries from NYC adults seeking longer-term individual therapy, especially people using Cigna or Aetna.

What it protects

Your time, your budget, and the therapy-sensitive tone of the brand. No repeat of prior Google Ads mistakes, and no pressure to be the face of the practice.

Who the campaign is for

Adults in NYC, especially professionals in their 20s, 30s, and 40s
People seeking long-term weekly individual therapy
People using Cigna or Aetna insurance
People wanting psychodynamic or deeper therapy, not short-term EAP sessions
People who may prefer a group-practice brand over seeking Efrat personally

What we avoid positioning around

Medicaid or Medicare
Couples therapy and child therapy
EAP-only short-term care
Depression studies or research participation
Broad "therapist near me" traffic with no qualification

Phase 1

Strategy & setup

Magister Digital AI will

Confirm the campaign audience and offer
Select the first service or condition focus
Decide what the landing page handles versus the larger site
Define what counts as a qualified lead
Confirm the call, form, booking, and text flow
Confirm HIPAA guardrails before any automation

You provide

Website, Meta Business Manager & DNS access as needed
Analytics, Search Console & tracking access
Cigna / Aetna eligibility language
Practice photos, brand and team assets if available
Approval on all copy before launch

Phase 2

Landing page build

The page will

Explain who Therapy24x7 is for
Make the Cigna and Aetna fit clear
Emphasize long-term individual therapy
Use sensitive language, not aggressive direct response
Support form, call, or booking flow with tracking

Page sections

Headline, who this is for, common concerns
Why Therapy24x7 · insurance fit
What happens after you reach out
Therapist trust section · FAQ
Booking CTA · crisis disclaimer where appropriate

Phase 3

Meta campaign build

Build the initial Meta campaign structure
Create ad copy, messaging, and static or AI UGC-style creative if approved
Configure tracking and conversion events
Launch only after you approve copy, creative, and page language
Hold Google Ads unless you specifically choose to revisit it. Mental-health advertising is handled with careful language and platform compliance, attracting the right fit rather than raw click volume.

Phase 4

Lead follow-up & CRM

Optional

Configure a custom CRM and lead intake workflow
Connect campaign leads to a visible opportunity pipeline
Set safe qualification on insurance, fit, location, urgency, and booking intent
Set approved first-touch SMS or email and internal lead alerts
Route anything clinically sensitive back to human review and crisis resources

How a lead moves

Every inquiry lands in a visible pipeline instead of an inbox or a spreadsheet, so the team can see what is moving forward and which sources produce qualified opportunities.

01New lead

02Contacted

03Qualified

04Booked

05In care

No-show → re-engageNot a fit → close kindlyClinically sensitive → human review

Phase 5

Reporting & optimization

We monitor & adjust

Lead quality, not just clicks
Copy, creative, page sections, and follow-up messages
Where leads drop off in the funnel

Cadence

Weekly touchpoints during setup and launch
Monthly reporting once live
30-day checkpoint on early signal quality
4-month review to scale, adjust, or pause

04 Safeguards & limits

Built carefully, with the lines drawn clearly.

HIPAA-sensitive by design

AI never gives clinical guidance.

Any CRM or automation uses approved HIPAA-compliant configuration, proper account ownership, and approved messaging.
AI does not provide clinical guidance, crisis advice, or diagnosis. High-risk inquiries route to human review and crisis resources.
Phase 1 uses safer pre-written qualification and booking messages before any conversational AI is considered.

Out of scope unless addedAvailable, but separately scoped and not assumed in this estimate.

Full 97-page website rebuild
Full 73-page SEO content expansion
Clinician review of all long-form YMYL content
Professional videography & human influencer campaigns
Google Ads campaign rebuild
Google Business Profile post-removal diagnosis beyond screenshot review
HIPAA legal advice
Phone answering or clinical intake staffing
Guaranteed leads, bookings, patients, or map-pack rankings

What we need from youA short list that keeps the work moving and the launch clean.

Timely feedback and approvals
GBP post-removal screenshots, if you want them reviewed
Confirmed insurance, service, location, and therapy-fit language
Approval of all ads and page copy before launch
Access to required accounts, and confirmation of who owns each one
Review of any HIPAA-related automation or messaging before launch

05 A clear next step

Start smaller and more focused.

Hi Efrat, great speaking with you. I appreciated how clearly you walked me through what has and has not worked so far. My honest recommendation is to start smaller rather than jumping straight into a large website rebuild.

Build one focused landing page.
Launch a Meta campaign around that page.
Make the page very clear about Cigna and Aetna, individual therapy, and long-term fit.
Use the campaign data to learn what message converts before expanding.

That gives us a cleaner test without asking you to spend $15K on a full website right away. My normal preference is a 6-month term because ads need time to stabilize. Given your past experience, I am glad to start at a 4-month commitment with a 30-day checkpoint, so we review early performance and lead quality together.

Since you are heading to Yellowstone soon, there is no pressure to rush. If you want to start before you leave, all we need is a deposit, intake form, and account access. Otherwise we pick this up when you are back. And I have not forgotten the two things from the call: send the removed GBP post screenshots whenever your assistant can, and the name I mentioned was Alex Hormozi.

Brian HongStrategy · Magister Digital AI